Category Archives: Bluefish

It’s All About The Fish

Hey Fishers,

Welcome to A Perfect Fish Blog.  Seems everyone is blogging about one thing or other. I won’t bombard you with posts on every fish I catch or my opinions on fishing.

No.  The point of this blog is to share with you what’s going on at A Perfect Fish, which is creating images which capture the spirit and culture of what we do: Fishing–The visceral nature of what it is to fish, to be consumed by the hunt, the thrill of the “eat”,  of the hook up, fight and finally to lay hands on a cold blooded quivering work of art.   Then let it go (OK, I like to kill fish and eat them on occasion).

I’m mainly a fly fisherman, but I didn’t start that way, so I don’t judge how you choose to fish.  We fish because it’s fun.  It’s an obsession for some, merely a pastime for others.  I fall into the obsessed category (that’s what my wife tells our marriage counselor).

So, I created A Perfect Fish mainly for myself because I couldn’t find cool fishing shirts (and other stuff like hats & stickers) with style and humor.  There is a deplorable lack of cool apparel for anglers.  Mainly, we are relegated to established apparel brands like Simms, Patagonia, ExO, Orvis(ugh) and others.  Make no mistake, they all make superb technical stuff and some even have cool t-shirts.

Problem is it’s all sorta traditional, cookie cutter old guard fly fishing garb that everyone is wearing. It’s boring.

Going forward, what you’ll see and read here is an effort to go in a slightly different direction. You’ll see what I’m working on:  What inspires me, the art I create, and finally putting it on clothes so you can wear it.

The mantra is:  It’s all about the fish.


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